Branding · 2025
Noir Anchor
Identity system for a heritage maritime atelier — restraint, weight, and gold foil details.
Client
Anchor & Co.
Year
2025
Tags
Illustrator, InDesign, Foil Print
01
The idea
Anchor & Co. needed to translate 80 years of craftsmanship into a contemporary identity without losing its quiet authority.
02
The story
A monogram drawn from a single anchor curve, paired with a serif-driven editorial system. Every touchpoint uses matte stock with foil-stamped accents, signaling permanence over trend.
03
Highlights
- +38% recall in brand studies
- Featured in Brand New
- Awarded Type Directors Club, 2025
Gallery
Process & artifacts.
Next project
Derey Quarterly